A company is not a database of records. It is a living, distributed intelligence — held together by the people inside it, the conversations they have, the decisions they make, and the operational fluency they build up over years.
Almost none of that intelligence is captured by the software companies use. Systems of record store transactions. Chat tools store messages. Documents store words. But the reasoning — the why, the context, the operational fluency — has no system. It lives in people’s heads.
Until it doesn’t.